CIM Coursebook 07/08 Managing Marketing Performance

CIM Coursebook 07/08 Managing Marketing Performance

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.Table 5.2 Crises Date Organization Crisis 1978 1984 1987 1988 1989 1991 1995 2000 2003 2004 Ford Union ... In 1980, following media criticism, it recalled 16 million cars at a cost of $200 million. ... be 250 deaths) and more than 3000 injured by defective tyres on the Ford Explorer, which rolls over when a tyre bursts.

Title:CIM Coursebook 07/08 Managing Marketing Performance
Author:Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson
Publisher:Routledge - 2012-05-23


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