CIM Coursebook 07/08 Analysis and Evaluation

CIM Coursebook 07/08 Analysis and Evaluation

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.Marketing audits were popularized in the 1960s by Kotler who argued for their usefulness in formulating strategic ... You may choose to use the 4Ps framework ( Product, Price, Place, Promotion), 5Ps (add People) or 7Ps (add Process andanbsp;...

Title:CIM Coursebook 07/08 Analysis and Evaluation
Author:Wendy Lomax
Publisher:Routledge - 2012-06-25


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