CIM Coursebook 06/07 Marketing Research and Information

CIM Coursebook 06/07 Marketing Research and Information

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Elsevier/Butterworth-Heinemanna€™s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meaningsSpider diagrams or mind maps a€” Places the material at the centre of a diagram with responses emanating from the centre. 4. Annotation ... They supply three packages a€” Nvivo, N6, the updated version of NUD*IST, and N4 for Mac operators.

Title:CIM Coursebook 06/07 Marketing Research and Information
Author:Matthew Housden
Publisher:Routledge - 2013-05-13


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