CIM Coursebook 06/07 Marketing Fundamentals

CIM Coursebook 06/07 Marketing Fundamentals

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Elsevier/Butterworth-Heinemanna€™s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meaningso In this unit, we have looked at the central key activity in marketing, namely marketing planning. o We have examined, in turn, each of the steps in ... Brassington, F. and Pettitt, S. (2003) Principles of Marketing, 3rd edition, FT Prentice Hall, Chapters 1, 5 and 21. Cravens, D.W. (2005) Strategic Marketing, 9th edition, Irwin, Chapter 1. ... Kotler, P. (2005) Marketing Management, 12th edition, Prentice Hall, Chapter 1. the marketing mix and related tools: overview and issues Learning 73anbsp;...

Title:CIM Coursebook 06/07 Marketing Fundamentals
Author:Frank Withey, Geoff Lancaster
Publisher:Routledge - 2007-07-11


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