CIM Coursebook 03/04 Marketing Fundamentals

CIM Coursebook 03/04 Marketing Fundamentals

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key conceptsBy the end of this unit you will: o Understand the importance of service as an element of the marketing mix (3.14) o Understand the factors that contribute to the delivery of service quality (3.14) o Understand the relationship between serviceanbsp;...

Title:CIM Coursebook 03/04 Marketing Fundamentals
Author:Frank Withey
Publisher:Routledge - 2013-05-13


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