Chrysler, Ford, Durant and Sloan

Chrysler, Ford, Durant and Sloan

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The American automobile industry has been called the favorite child of capitalism. Four decades of exceptional earnings allowed Henry Ford, Walter Chrysler, William Durant and Alfred P. Sloan (both of General Motors), and their companies to make developments in production, design and marketing that have set the standard for consumer products and industrial firms. Four men are primarily responsible for these concepts and for the formation of qthe big three.q New research lends important insight into the relationship of Walter Chrysler's business career to the careers of the other three automotive giants. This comparative study details the career histories and visions of each of the men, exploring their individual business methods, the innovations for which they were responsible, and their impacts on the industry.He was the first to see that a new market was developing beyond the entry level of the Ford Model T. During the 1920s he expanded ... GMAC was formed in 1919, but it was in the turnaround years of 1921 to 1923 that it became a force on the market. ... Bankers were wrong a€” car owners were solid citizens who used their cars for personal transportation, and cars had become a basic part of their lives.

Title:Chrysler, Ford, Durant and Sloan
Author:H. Eugene Weiss
Publisher:McFarland - 2003-08-27


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