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The best minds at BusinessWeek explore ways your company can survive-and thrive-amid the business growth and innovation of China and India The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new a€œmegamarketsa€ to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth. Brings together reporting and analysis on China's and India's emerging markets, from the reporters of the world's most widely read business magazine Provides need-to-know information for you to plan for the future of your business Features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapterThe book combines frontline reports from aquot;BusinessWeeka#39;saquot; award-winning Asia staff with point-by-point commentary by the experts, including new introductions to each chapter by aquot;BusinessWeeka#39;saquot; Pete Engardio.

Author:Pete Engardio
Publisher:McGraw-Hill Companies - 2007


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