Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Ronald A. Fullerton, aArt of Public Relations: U.S. 53. Chapter 2 ... This reference appears in the first edition of Scott Cutlip and Allen Center, Effective Public Relations (Englewood Cliffs, NJ: Prentice-Hall, 1952), p. 40. 3 Ibid. ... Also in Cutlip, Center and Broom, 7th ed. ( 1994), p.
|Title||:||Cengage Advantage Books: This is PR: The Realities of Public Relations|
|Author||:||Doug Newsom, Judy Turk, Dean Kruckeberg|
|Publisher||:||Cengage Learning - 2012-01-06|