Cavemen Can't Market

Cavemen Can't Market

4.11 - 1251 ratings - Source

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought. But we are no longer in charge. They are. And that is why we must change our marketing concept from the Caveman Way to the WOO Way. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects, in essence courting them. Cavemen Cana€™t Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only to become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will market for the Suitor, sharing with her friends what a wonderful Suitor she has. Inside this analogy there are three stages of marketing: a€c Attraction a€c Conversation a€c Relationship Marketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era. Those who dona€™t...will be as obsolete as a Caveman.Prior to that decision, if a Jeep owner challenged my choice of a Land Rover, I wouldna#39;t have listened. If they had told me how ... And I wona#39;t even listen to my friend bragging about his Toyota FJ. How did Jeep ... What problems will they face?

Title:Cavemen Can't Market
Author:Jonathon Peters, Ph.D.
Publisher:AudioInk Publishing -


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