Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and threats confronting marketing decision makers.CUSTOMER PROFILES FOR THE TAURUS AND ACCORD The demographic profiles of Taurus and Accord owners are quite different (Table 6.32-1). ... Their objective: to defeat Hondaa#39;s Accord and make Taurus the best-selling car of 1992 .
|Title||:||Cases in Strategic Marketing Management|
|Author||:||William J. McDonald (Ph. D.)|