Cases in Marketing Financial Services

Cases in Marketing Financial Services

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.During the period 1981a€“8 credit card volumes grew by about 20 per cent year on year. More recently high interest rates, ... Visa debit cards are currently accepted at a significantly larger number of retail outlets. There is widespread acceptance anbsp;...

Title:Cases in Marketing Financial Services
Author:Christine Ennew, Trevor Watkins, Mike Wright
Publisher:Butterworth-Heinemann - 2014-05-15


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