Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.During the period 1981a8 credit card volumes grew by about 20 per cent year on year. More recently high interest rates, ... Visa debit cards are currently accepted at a significantly larger number of retail outlets. There is widespread acceptance anbsp;...
|Title||:||Cases in Marketing Financial Services|
|Author||:||Christine Ennew, Trevor Watkins, Mike Wright|
|Publisher||:||Butterworth-Heinemann - 2014-05-15|