Contents: Solved Case Exercises, Cases in Marketing Management, Advertising and Marketing Communications, International Marketing, Introduction to Management, Introduction to Management-Exercises, Global Business Environment, Human Resource Management.P.S. Subbarao. Cases. in. Marketing. Management. CASE-l: THE POWER OF a#39; BUZZa#39; I walked into the store for a quick snack. ... They let the press give them free TV, radio, and print coverage because their store openings are so popular.
|Title||:||Cases In Management|
|Publisher||:||Discovery Publishing House - 2005-01-01|