Cases in E-commerce

Cases in E-commerce

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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.With nearly 100 locations and 7, 000 employees by the end of 1997, Computer City offered an array of products and ... Circuit CitlJ. With 549 retail locations and over 40, 000 employees, Circuit City was the largest electronics retailer in the U.S. , anbsp;...

Title:Cases in E-commerce
Author:Jeffrey F. Rayport, Bernard J. Jaworski
Publisher:McGraw-Hill/Irwin - 2001


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