What fundamentally determines the profit potential of a business? What does a company do to protect its territory from another firm seeking to enter it? How is it able to forecast its future under shifting and uncertain conditions--or predict how its rivals will behave under those same conditions?Though the cases in Cases in Competitive Strategy may be informative when studied on their own, they are designed to be read and analyzed in combination with the companion volume, Competitive Strategy.
|Title||:||Cases in Competitive Strategy|
|Author||:||Michael E. Porter|
|Publisher||:||Simon and Schuster - 1983|