Case Studies in Marketing

Case Studies in Marketing

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Given the launch of the Tata Nano, the MD was naturally asked about Maruti Suzukia#39;s plans in the ultra-low price segment. ... It had developed a new design philosophy, regarding cars such as the Swift and SX4, and thus, a#39;Suzukia#39;s majoranbsp;...

Title:Case Studies in Marketing
Author:Sidharth Balakrishna
Publisher:Pearson Education India -


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