Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.Toyota was forced to recall 55, 000 all-weather floor mats for the 2007 and 2008 model Camry and Lexus ES350. The auto ... Toyota attributed the recall to abrake problemsa (aToyota Prius recall extended worldwide, a 2010). Within a fewanbsp;...
|Title||:||Case Studies in Crisis Communication|
|Author||:||Amiso M. George, Cornelius B. Pratt|
|Publisher||:||Routledge - 1997-08-13|