Could you lose weight if you put $20, 000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If youave ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives. In Carrot and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economicsathe fascinating new science of rewards and punishmentsato introduce readers to the concept of acommitment contractsa: an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own acommitment contractsa and collectively put more than $3 million on the line), Ayres has developed contractsaincluding the one he honored with himself to lose more than twenty pounds in one yearathat have already helped many find the best way to help themselves at work or home. Now he reveals the strategies that can give you the impetus to meet your personal and professional goals, including how to ac motivate your employees ac create a monthly budget ac set and meet deadlines ac improve your diet ac learn a foreign language ac finish a report or project youave been putting off ac clear your desk Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a asticka (the potential loss of $50 per week to a charity he didnat like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5, 000 per smoke . . . if she would do the same for him). Youall learn why you might want to hire a aprofessional naggera whom youall do anything to avoidano, your spouse wonat do!aand how you can ahand-tiea your future self to accomplish what you want done now. Youall find out how a New Zealand ad exec successfully asold his smoking addiction, a and why Zappos offered new employees $2, 000 to quit cigarettes. As fascinating as it is practical, as much about human behavior as about how to change it, Carrots and Sticks is sure to be one of the most talked-about books of the year. From the Hardcover edition.A similar phone offered by Sprint Nextel in New York provoked litigation in 2006 when users, contrary to the marketing materials, found a way to use their phone for texting. But in Israel the disabling tool goes even further. The service provider, MIRS Communication, working with a rabbinic council, has blocked more than ten thousand telephone mnnbers for phone-sex and escort services. At Yale, I haveanbsp;...
|Title||:||Carrots and Sticks|
|Publisher||:||Bantam - 2010-09-21|