Buyer Behavior in Marketing Strategy

Buyer Behavior in Marketing Strategy

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For example, the company introduced The Home Depot consumer credit card and a credit program for certain ... billings, both under an arrangement with a major financial institution that eliminates credit risk for Home Depot stores. ... As you will recall, the first element of core strategy is to specify the brand benefits, which are simply those elements of the brand that consumers use in evaluating the brand.

Title:Buyer Behavior in Marketing Strategy
Author:John A. Howard
Publisher: - 1994


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