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Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson a Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.Each operating segment provides similar hardware and software products and similar services (Apple Inc. 2013). ... computers such as the iMac, Mac Pro and Mac mini, portable computers including the MacBook Pro and MacBook Air, and the iCloud, ... The company also offers a range of software products, including iOS and OS X operating system software, server ... other application software consisting of Final Cut Pro, Logic Studio, Logic Pro and its FileMaker Pro database software.

Author:Mario Glowik, Sarah Maria Bruhs
Publisher:Routledge - 2014-06-05


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