Build a winning business plan with expert tips andstrategies Creating a great business plan is the first and most vital stepto business success. Packed with Canadian resources and anecdotes, this friendly guide takes you through the planning process. Fromscoping out the competition to planning for growth, this book isyour ultimate reference for determining and meeting your businessgoals. Business essentials a from creating your company's missionstatement to setting goals and objectives Competitive analysis a from analyzing your industry totracking your competitors' actions Market research a from identifying your market to meetingyour customers' needs Financial information a from reading income statements tounderstanding balance sheets Forecasting and budgeting a from projecting your cash flowto creating a solid budget Your business plan in action a from creating an effectiveorganizational structure to fostering a strong company culture Canadian examples a from inspirational success stories tocautionary tales Open the book and find: Where to track down the data you need to understand yourbusiness environment How to identify your customers and reach them effectively How to build upon your company's strengths and minimize itsweaknesses The components of a successful and sustainable businessmodel How to eliminate money woes through financial ratios The secrets to the successes of many major Canadian andinternational companies Strategies to help your company stand out in a crowdA car, for example, may have a manual transmission (as opposed to an automatic ) and may come with power windows, antitheft locks, or a dashboard global positioning system (GPS). Benefits, on the other hand, are defined by the customer.
|Title||:||Business Plans For Canadians For Dummies|
|Author||:||Nada Wagner, Paul Tiffany, Steven D. Peterson|
|Publisher||:||John Wiley & Sons - 2013-01-23|