Business Planning for New Ventures

Business Planning for New Ventures

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Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get a business going. Unlike most entrepreneurship textbooks, the author avoids dwelling on theories in favour of providing effective and practical guidance on how to start and manage a profitable business, with a focus on new ventures operating in high-growth, innovative sectors. Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business. The practical focus of the book means that it will be useful both for students in the classroom and for entrepreneurs wanting to start a new business.A Guide for Start-ups and New Innovations David Butler ... IP within the business such as market research data, customer databases, mailing lists, bespoke software, or product user manuals. ... potential value to other businesses, although the wisdom of selling such information to a direct rival would have to be challenged.

Title:Business Planning for New Ventures
Author:David Butler
Publisher:Routledge - 2014-06-27


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