Business Orchestration

Business Orchestration

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Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can a€˜orchestratea€™ a complex network of employees, customers and suppliers in a single ongoing learning experience that will succeed. Exploring four learning roles for customers (information acquirer; explorer; performer; inventor) and orchestrators (conductor; architect; auctioneer; promoter), Business Orchestration provides a strategic view of how to harness digital convergence by mobilizing and integrating the resources of other companies to create business value.On top of that Harley-Davidson is very clear about its community-building interests. One explicit corporate function is to support its customer outreach program, called the Harley Owners Group (HOG). The Harley Owners Group is a anbsp;...

Title:Business Orchestration
Author:Johan Wallin
Publisher:John Wiley & Sons - 2006-08-04


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