Business Marketing: Text and Cases

Business Marketing: Text and Cases

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The company creates the following product concepts for the pallet trucks. Concept 1a€”A manual pallet truck, compact and light-weight, can carry materials weighing up to 20 kg, and low cost. Concept 2a€”An electric pallet truck, can carry anbsp;...

Title:Business Marketing: Text and Cases
Publisher:McGraw Hill Education (India) Pvt Ltd -


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