Business Innovation Insights (Collection)

Business Innovation Insights (Collection)

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An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together todaya€™s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry youa€™re in! Youa€™ll discover how to change the playing field, leverage your customersa€™ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brandsa€b seamlessly integrating corporate strategy with designa€b transcending the utilitarian (or even the a€œbeautifula€) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Applea€™s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customersa€™ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chaina€b defining effective design strategies and languagesa€b managing designa€b using (and not abusing) researcha€b extending design values into marketing and manufacturinga€b encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog designa€™s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of qdisruptive thinkingq with the analytical rigor thata€™s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistara€™s latest long-haul truck to PaGa€™s reinvention of Herbal Essence. You know how crucial innovation has becomea€b this 4 book package will help you infuse it throughout your entire organization! From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. VogelYou are CEO of a company with 50, 000 employees, and you are so dedicated to the concept of customer experience driving the quality and value of your household products that in ... a product you released, a Haier XQG65-11SU Front Load All-in-One Washer/Dryer, and the reviews read: ... CUSTOMER SERVICE STINKS!

Title:Business Innovation Insights (Collection)
Author:Luke M. Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney, Jonathan Cagan, Craig M. Vogel
Publisher:FT Press - 2013-04-27


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