Business Essentials for Strategic Communicators

Business Essentials for Strategic Communicators

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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential qBusiness 101q knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more a€“ all with an eye on how this knowledge helps them do their jobs better as communication professionals.... Act of 2012 Leveraged buyout (LBO) Liquidity Market maker NASDAQ New York Stock Exchange Over the counter (OTC) ... were a financial stakeholder in this company, would you be happy with the quality of the Visit Google News, Yahoo!

Title:Business Essentials for Strategic Communicators
Author:Matthew W. Ragas, Ron Culp
Publisher:Palgrave Macmillan - 2014-12-17


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