Business and Sustainability

Business and Sustainability

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Climate change, the resource constrained economy, and sustainability in general are amongst the hottest and most problematic topics for contemporary businesses. This book provides a comprehensive overview of how the world's sustainability challenges are affecting and being affected by business.Snapshot 5.2 Societal marketinga€”Toyota Prius The Toyota Prius is a cool car. ... emphasis on innovation when targeting technologya€”d riven early adopters, and on fuel economy and low maintenance costs for the value conscious. The Prius has been a success in its own right, reaching a million units worldwide in 2008.

Title:Business and Sustainability
Author:Michael Blowfield
Publisher:Oxford University Press - 2013


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