BTEC National for IT Practitioners: Business Units has been written specifically to cover the business pathway of the BTEC National specifications. This book caters for one of the most popular pathways in the BTEC National specifications, bringing together all the key specialist units for students who have chosen the business route, including the core units specific to this pathway that aren't covered in the core unit book. When used alongside its companions for the core units and systems support pathways, this series delivers the most accessible and usable student textbooks available for the BTEC National. Units covered: Unit 1 a Exploring Business Activity Unit 4 a IT Project Unit 2 a Investigating Business Resources Unit 34 a E Commerce Unit 3 a Introduction to Marketing Unit 35 a Impact of the Use of IT on Business Systems Unit 4 a IT Project Unit 34 a E Commerce Unit 35 a Impact of the Use of IT on Business Systems Written by an experienced tutor, each unit is illustrated with assessment activities, end-of-chapter questions, case studies and practical exercises. The result is a clear, straightforward textbook that encourages independent study and acts as a reference to various topics within the qualification. * Chapter-by-chapter coverage of the core and the most popular specialist units of this pathway * Student-friendly textbook with numerous illustrations, activities, case studies, quiz questions and practical and group exercises * Written by a senior subject examinerThe emphasis may be more profit or market-share driven for the private sector and customer service or loyalty driven for a public sector organization. ... Customer opinion a what do customers think about a certain product or service or the company? a Market ... For example, an organization may plan to make at least 75% of.
|Title||:||BTEC National for IT Practitioners: Business Units: Core and Specialist Units for the IT and Business Pathway|
|Publisher||:||Routledge - 2009-04-27|