Branding Unbound

Branding Unbound

4.11 - 1251 ratings - Source

Using wireless technology to create a new kind of brand relationship with customers.a#39;a#39;Most people dona#39;t realize that when youa#39;re listening to a radio station, the antenna on your car picks up the frequency from the transceiver, and therea#39;s some leakage that then ... If hip-hop is tops, the billboard might change to athletic shoes oranbsp;...

Title:Branding Unbound
Author:Rick Mathieson
Publisher:AMACOM Div American Mgmt Assn - 2005


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