Branding New York

Branding New York

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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of qimageq in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.By the 1980s, he said, the a€œurban survival manuala€ had become the a€œurban consumer manual.a€53 This role was widely remarked upon, and derided, in the mainstream press. Time referred to New York as a a€œmanuala€ for those concerned withanbsp;...

Title:Branding New York
Author:Associate Professor of Sociology Miriam Greenberg, Miriam Greenberg
Publisher:Routledge - 2009-09-10


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