Brand Triad

Brand Triad

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Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a qsilver bulletq axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.If you asked owners of CD players how to improve this product, they probably wouldna#39;t have come up with the iPod concept. If you observe how they use CD players, their behavior would speak volumes about the gap that exists between the current offering and a ... However, the problem ... Conversely, japanese automakers such as Toyota and Honda took the next, logical step and created a hybrid (gas/anbsp;...

Title:Brand Triad
Author:Bill Nissim
Publisher:iUniverse - 2008-11


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