Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the futureout, offer to repair it instead of throwing it away and replacing it with a new one. ... Sometimes ita#39;s merely on the occasion of an ad campaign, like the one for the new Jeep Grand Cherokee, which predicted: aOne day Ia#39;ll find Atlantisa or elseanbsp;...
|Publisher||:||Palgrave Macmillan - 2012-12-24|