Brand Champions

Brand Champions

4.11 - 1251 ratings - Source

A direct and practical look at how to achieve true brand engagement in industry today with contributions from top professionals in the fields of branding and marketing... brand advocates from across the four Cs of customers, colleagues, corporate partners and social communities attest. ... for in Europe 2009 a–i Customer Service Back-Office Team of the Year 2009 at the National Customer Service Awardsanbsp;...

Title:Brand Champions
Author:Ian P Buckingham
Publisher:Palgrave Macmillan - 2011-01-26


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