Brand Advocates

Brand Advocates

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a€œPeople dona#39;t necessarily trust what Ford or other car makers say, but they do trust what their peers and friends say, a€ comments Scott Monty, ... to learn, share, and chat with the companya#39;s employees and fellow Ford owners, is the hub for much of Forda#39;s social media activity. ... to attend the unveiling of its redesigned Ford Fusion in January 2012 at the North American International Auto Show in Detroit.

Title:Brand Advocates
Author:Rob Fuggetta
Publisher:John Wiley & Sons - 2012-07-06


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