Despite the growth of huge national home builders and industry consolidation that accompanied it, Bigger Isn t Necessarily Better shows that most builders did not improve their operational performance during the boom. As a result, the sector had a long way to fall as the economy collapsed about them. Given the importance of housing to the US economy, the book s lessons are critical to those in homebuilding as well as to policy makers, scholars, and the public.qAs Figure 3.2 shows, improving customer satisfaction was ranked third by builders (behind stronger market conditions and land ... The survey examines satisfaction with the entire homebuying experience including customer service, sales staff, anbsp;...
|Title||:||Bigger Isn't Necessarily Better|
|Author||:||Frederick H. Abernathy, Kermit Baker, Kent Colton|
|Publisher||:||Lexington Books - 2012|