Best Practice Cases in Branding

Best Practice Cases in Branding

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In May 2006, would-be iPod killer SanDisk began targeting iPod more aggressively with a series of aquot;attack adsaquot; that ... a cartoon monster made from a Sansa MP3 player that is depicted eating vast volumes of digital media, including music, anbsp;...

Title:Best Practice Cases in Branding
Author:Kevin Lane Keller
Publisher:Prentice Hall - 2008


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