Battlefields of Negotiation

Battlefields of Negotiation

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The massively multiplayer online role-playing game 'World of Warcraft' has become one of the most popular computer games of the past decade, introducing millions around the world to community-based play. Within the boundaries set by its design, the game encourages players to appropriate and shape the game to their own wishes, resulting in highly diverse forms of play and participation. This illuminating study frames 'World of Warcraft' as a complex socio-cultural phenomenon defined by and evolving as a result of the negotiations between groups of players as well as the game's owners, throwing new light on complex consumer- producer relationships in the increasingly participatory but still tightly controlled media of online games.I should also add mat Blizzard includes a mini strategy guide in the box in which the software is sold. This booklet ... I believe you would find a good match with the mottled boars youa#39;ll find to die north of herea#39; (Blizzard Entertainment 2004a).

Title:Battlefields of Negotiation
Author:Rene Glas
Publisher:Amsterdam University Press - 2013-01-03


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