Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skillsWhen they asked for an accessible undergraduate market research textbook that would help them succeed, we answered -- with Basic Marketing Research: Applications to Contemporary Issues. This text was developed with those students in mind.
|Title||:||Basic Marketing Research|
|Author||:||Naresh K. Malhotra|
|Publisher||:||Pearson Educacion - 2012|