Basic Marketing Research

Basic Marketing Research

4.11 - 1251 ratings - Source

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skillsWhen they asked for an accessible undergraduate market research textbook that would help them succeed, we answered -- with Basic Marketing Research: Applications to Contemporary Issues. This text was developed with those students in mind.

Title:Basic Marketing Research
Author:Naresh K. Malhotra
Publisher:Pearson Educacion - 2012


You Must CONTINUE and create a free account to access unlimited downloads & streaming