Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.Business Periodicals As discussed in the preceding section, periodicals, whether in print, digital, or emerging, ... After that, the small library may add one or more of the most basic business magazines, starting perhaps with Business Week, Fortune, or Forbes. ... To reiterate, many or most of these titles may be accessed through a subscription to one or more of the databases in the preceding section; referanbsp;...
|Title||:||Basic Business Library, The: Core Resources and Services|
|Author||:||Eric Forte, Michael R. Oppenheim|
|Publisher||:||ABC-CLIO - 2011-11-30|