Jim Lynch provides a fresh in-depth study of the moral pressures experienced by bankers and shows how to tackle them realistically. The reader is guided through the world of banking and finance and shown in practical terms how to balance the moral aspects of banking and its other dimensions. This book treats morality and ethical behaviour as factors which have to be managed effectively if financial services are to weather the storms which lie ahead.New frontiers of integrity-based customer care are explored and guidance is given on their application. ... It is a business book which treats morality and ethical behaviour as factors which have to be managed effectively if financial services areanbsp;...
|Title||:||Banking and Finance|
|Author||:||James J. Lynch|
|Publisher||:||Woodhead Publishing - 1994-01-01|