If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourselfab According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authorsa wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.It was a competitor to the BMW 3 series but that was still all right because the 190E was built solidly like a real Mercedes-Benz although it was cramped and did not have much road presence. The real problem started in the early nineties whenanbsp;...
|Author||:||Jacky Tai, Wilson Chew|
|Publisher||:||Marshall Cavendish International Asia Pte Ltd - 2011-08-31|