The focus of this thesis is to study the impact, causes and solutions for Nokiaas strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokiaas strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokiaas current strategic answers to its drift shows the non-sustainability of Windows Phoneas choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokiaas services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.The focus of this thesis is to study the impact, causes and solutions for Nokiaas strategy worn-out in the hypercompetitive smartphone segment.
|Title||:||Avoiding strategic drifts in a hypercompetitive market|
|Publisher||:||GRIN Verlag - 2011-11-25|