Ask, Measure, Learn

Ask, Measure, Learn

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You can measure practically anything in the age of social media, but if you dona€™t know what youa€™re looking for, collecting mountains of data wona€™t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.Unfortunately, technology soon caught up, and there are many tools to automatically read and enter captcha codes. ... need to use mechanical clerks, e.g., people from low-wage countries who identify CAPTCHA questions and type them in for less then a cent per security code.12 Surely the networks could raise the bar even higher to prevent automatic systems from generating fake identities. They could force everyone to enter a mobile phone number or ask for credit card details.

Title:Ask, Measure, Learn
Author:Lutz Finger, Soumitra Dutta
Publisher:"O'Reilly Media, Inc." - 2014-01-23


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