Asia's Star Brands

Asia's Star Brands

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The cause of a loss in brand image power may be declining product/service quality, lack of relevance and modernity, ... Nissan still faces some major challenges, but its turnaround has been nothing short of spectacular under the stewardship of Carlos Ghosn. Having ... Renaulta#39;s investment has now more than tripled in value, and Ghosn has become an Asian management and brand- building legend.

Title:Asia's Star Brands
Author:Paul Temporal
Publisher:John Wiley & Sons - 2012-11-28


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