Analysis and Evaluation 2007-2008

Analysis and Evaluation 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Analysis and Evaluation module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examMarketing audits were popularized in the 1960s by Kotler who argued for their usefulness in formulating strategic ... You may choose to use the 4Ps framework ( Product, Price, Place, Promotion), 5Ps (add People) or 7Ps (add Process andanbsp;...

Title:Analysis and Evaluation 2007-2008
Author:Wendy Lomax, Adam Raman
Publisher:Routledge - 2007


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