A pilot study involving a sample (n = 254) of consumers at a NCAA Division I baseball game was conducted to provide an initial test of the items in the measurement scales to establish preliminary validity and reliability. Descriptive statistics, internal consistency reliability, and exploratory factor analysis were utilized in the data analysis. The first-order factor structure of Value Equity comprised of five dimensions, 16 first-order latent variables, and 75 indicator variables was tested in five separate exploratory factor analyses, one for each of the dimensions of Value Equity, to explain the variance in the observed variables in terms of underlying latent factors. The results of the pilot study indicated that the data fit the model reasonably well, though room for improvement remained. Modifications to the model resulted in a first-order model of Value Equity comprised of 16 dimensions and 75 items, which was tested in the next phase of the study.Corrected Squared Alpha if Factors Item-total Multiple item Amusement Correlation Correlation deleted Amuse1 .567 .344 ... Crowd4 .583 .358 .663 Cronbacha#39;s alpha coefficient for Crowd Experience = .743 Game Intensity/ Immersion GamInt1anbsp;...
|Title||:||An Integrated Model of Value Equity in Spectator Sports: Conceptual Framework and Empirical Results|
|Author||:||Daniel Robert Sweeney|
|Publisher||:||ProQuest - 2008|