Pays tribute to America's strongest brand icons. Reveals brand history, heritage, market positionin and achievements as well as many fascinating insights into more than 70 of America's leading brands.THE MARKET Despite the fact that it is a mature industry, floor care sales continue to grow, nearing about $5 billion ... This figure is especially impressive in light of the fact that about 98 percent of American households already own at least one fullsize vacuum. ... The Hoover Company sells its products through mass merchandisers. department stores, catalog showrooms, ... The company takes great pride in its commitment to innovation, quality, and customer service. striving to giveanbsp;...
|Title||:||America's greatest brands|
|Author||:||Stephen P. Smith, American Brands Council|
|Publisher||:||Amer Greatest Brands - 2003-07-01|