American Automobile Advertising, 1930-1980

American Automobile Advertising, 1930-1980

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qThis book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the qBig Threeq automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertisingq--Provided by publisher.General Motorsa#39; Geo Prism, the Toyota-based product of a marque created in co- operation with Japanese manufacturers, ... GM returned to an old theme with the Saturn, its other small car contender, which was advertised to young, ... The car was promoted in a series of contented-ordinary-user testimonials from active, extrovert owners, such as ... (Her hobbies were sky-diving, scuba-diving, and skiing.)anbsp;...

Title:American Automobile Advertising, 1930-1980
Author:Heon Stevenson
Publisher:McFarland - 2008-10-06


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