Agency and Media Reception

Agency and Media Reception

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What happens to our sense of agency, our general ability to perform actions in our life worlds, in the course of media reception and appropriation? Whilst considering media communication as a special form of social action, this work reconsiders the key concepts of social action theory, pragmatism, communication theory as well as film, game and television theory. It thus integrates agency as the key to understanding a€˜doing mediaa€™ and at the same time conceptualizes agency as a specific mode of involvement across media boundaries. This approach amalgamates miscellaneous ideas and conceptions such as interactivity, participation, cognitive control, play or empowerment and applies the theoretical considerations on the basis of textual analyses of the films Inception and The Proposal, the TV shows Lost and Ia€™m a Celebrity and the video games Grand Theft Auto IV and The Walking Dead.In the developed world (and especially in MDC countries), people constantly use, play and interact with IT devices. ... while simultaneously spending some time in World of Warcraft (Blizzard Entertainment, since 2004). ... no longer primarily engage in face-to-face interactions and manual labour, instead we use machines in nearly every part of our lives: we communicate on the phone, via e-mail and a#39; chata#39;anbsp;...

Title:Agency and Media Reception
Author:Susanne Eichner
Publisher:Springer Science & Business Media - 2014-01-21


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