A.G.A. marketing research handbook

A.G.A. marketing research handbook

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For example, the use of transitional phrases and sequences of questions establishes an atmosphere or context for ... In testing advertising copy, ... Questions concerning numbers Respondents should not be asked to perform mental calculations in order to answer ... although this latter is frequently seen on utility company questionnaires. ... aquot;About what percentage of your income would you say you spend for 121 PERSONAL INTERVIEW SURVEYS Questions Concerning Numbers.

Title:A.G.A. marketing research handbook
Author:American Gas Association. Marketing Research Committee
Publisher: - 1967


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