Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3, 000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter a how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the qpsychological triggersq a how they can be used effectively to qcause prospects to exchange their hard-earned money for your product or service.q The book also presents many personal stories, advertising examples a many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, qThere is no better model for copywriters or magazine editors than Joe Sugarman.q Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul a Vice President Albert Gore are shown on the back cover.aquot; The book also presents many personal stories, advertising examples aamp; many of Sugarmana#39;s own ads along with the reasons for their success or failure.
|Title||:||Advertising Secrets of the Written Word|
|Publisher||:||Delstar Pub - 1998|